Novantas provides fully-fledged solutions consisting of advisory services, analytical solutions, data, research and marketing services. “Our portfolio of products and professional services drive significant value for our financial clients by helping them make informed decisions. Our efficient software delivers more value for banks in less time and at a lower total cost,” says Richard W. Spitler, Co-CEO, Novantas. The company specializes in investigating and interpreting the customer’s needs, behaviors in a way that helps banks refine their strategies. This in turn results in a change in service activities that has an immediate effect on the bank’s economic performance.
Playing the role of cornerstone in offering banking solutions, Novantas’ fulfills the call for next generation banking needs. Designed to maximize the productivity in every phase of banking, these solutions help companies achieve significant ROI.
Grasping the logics from thousands of bank shoppers every day, the software produces real-time information for banks to act accordingly.
This helps banks refine their marketing strategies and increase performance through rich datasets. “The lack of depth due to small sampling and out-to-date approach of traditional market research was the major reason that we worked upon and came up with this dynamic solution. We take an enormous sample before coming to a conclusion for our client,” says Spitler. BCM captures data from over 40,000 bank shoppers annually for a typical mid-sized client.
Besides BCM, Novantas caters to its banking clients through a model Market Playbook. This consulting service guides bank in determining the optimum mix of marketing investments in a way that it results in maximum investment payoff. The model intakes various investments of banks such as advertising spend, price promotion, product revenue features and convenience spend. These factors are analytically modeled to give the best mix to attain maximum growth. “Our playbook model helps larger banks to a great extent in managing their complex and costly networks,” conveys Kaytes.
Our playbook model helps large banks to a great extent in managing their complex and costly networks